The UK Gambling Commission (UKGC) has unveiled sweeping new regulations that will dramatically change how gambling operators structure promotional offers. Announced on 26 March 2025, the reforms are aimed at simplifying bonuses, improving transparency, and reducing player harm—especially ahead of the holiday season when gambling activity traditionally surges. Set to take effect on 19 December 2025, the changes include a ban on mixed product promotional offers—bonuses that require players to participate in more than one type of gambling product, such as both sports betting and online slots, to unlock rewards. The move comes as part of the wider legislative effort outlined in the 2023 Gambling Act white paper titled High stakes: gambling reform for the digital age. Cross-Sell Promotions Deemed Too Risky According to the UKGC, mixed product offers pose an increased risk to consumers. By encouraging participation across different gambling verticals, they can lead to higher levels of gambling… Read More
Category: News
Source: Casino News Daily
