In a landmark move, Brazil’s Senate has passed Bill PL 2.985/2023, introducing sweeping restrictions on how fixed-odds sports betting can be advertised across the country. Initially proposed as a complete ban on gambling promotion, the bill has been reshaped to impose targeted limitations on advertising practices, including the use of public figures, live broadcast placements, and in-stadium branding. Spearheaded by Senator Styvenson Valentim and refined by Senator Carlos Portinho, the bill aims to address what lawmakers are calling a public health crisis driven by excessive exposure to gambling ads. “A year after the law passed, our society is sick—totally addicted to bets,” said Portinho. “Football clubs are addicted. Media companies are addicted to the money from bets.” The legislation now awaits further analysis and approval in the Chamber of Deputies, with an urgent request already placed to expedite its review. Influencers and In-Stadium Ads Among Main Targets The bill explicitly… Read More
Category: News
Source: Casino News Daily
